This notice describes the privacy policy (“Privacy Policy” or “Policy”) of https://www.bournewilliam.com/
(hereinafter referred to as the “website” or “Site”) which is operated by:
Company Name: Bourne/William Pools, Inc.
Registered Office: 251 Little Falls Drive, Wilmington, DE 19808
(here simply referred to as “Bourne/William Pools” or “us” or “our” or “we”). In this Policy, you shall be referred
as “you” or “your” or “user” or “users”.
This Privacy Policy explains what information of yours will be collected by us when you access the website; how the
information will be used, and how you can control the collection, correction, and/or deletion of the information. We
will not knowingly use or share your information with anyone, except as described in this Privacy Policy. The use of
information collected by us shall be limited to the purposes described under this Privacy Policy and our Terms &
Conditions.
By using our website, or providing your personal information to us, you are accepting and consenting to the practices
described in this policy. Please note that this includes consenting to the processing of any personal information that
you provide, as described below. Please take a moment to familiarize yourself with the details outlined below to
understand our policies and practices concerning your privacy. If you have any questions or concerns, don't hesitate
to contact us at [email protected]
a) Personal Identification Information: We collect personal information that you voluntarily provide when
using our website, such as when you submit queries or sign up for newsletters. This information includes
your first name, last name, email address, and any other details you choose to provide.
b) Automated Information Collection: As you navigate through and interact with our website, we may use
automatic data collection technologies to collect certain information about your equipment, browsing actions,
and patterns. This includes information such as your IP address, browser type, operating system, referring
URLs, and access times.
c) Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on
our website and hold certain information. Cookies are files with a small amount of data which may include
an anonymous unique identifier. You have the option to accept or refuse these cookies and know when a
cookie is being sent to your device.
At Bourne/William Pools, we process information based on the following lawful bases:
a) Contractual Necessity: We process your personal information where it is necessary for the performance of
a contract to which you are a party, or to take steps at your request before entering into such a contract. For
example, if you purchase a pool from us, we will use your information to process your payment and ensure
delivery.
b) Consent: We rely on your consent to use your personal information for specific purposes such as sending
you newsletters and marketing emails. You have the right to withdraw your consent at any time, but this will
not affect the lawfulness of any processing carried out before you withdraw your consent.
c) Legal Obligations: We may process your personal information where it is necessary for compliance with a
legal obligation that we are subject to. This includes providing information to regulatory bodies or law
enforcement agencies.
d) Legitimate Interests: We process your information when it is necessary for the purposes of our legitimate
interests or the legitimate interests of a third party, provided those interests do not override your rights and
interests. These interests include improving our services, protecting against fraud, and ensuring the security
of our IT systems.
In any case, we will gladly help to clarify the specific legal basis that applies to the processing, and in particular
whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter
into a contract. Feel free to contact us for this purpose at [email protected].
At Bourne/William Pools, the information collected serves the following purposes:
a) We use your information to operate, maintain, and provide to you the features and functionality of our website,
including processing and completing transactions, and providing customer support.
b) We use your personal information to communicate with you in response to your inquiries, to send important
account-related information, and about changes to our policies and terms. If you have opted-in, we also send
promotional emails about new products, special offers, or other information we think you may find interesting.
c) We use information in the aggregate to understand how our users as a group use the services and resources
provided on our website. This helps us improve our website and services, tailor it to meet your needs better,
and enhance user experience.
d) We use your information as part of our efforts to keep our website safe and secure. This includes using your
information to protect against fraud, troubleshoot problems, and enforce our terms and conditions.
e) We may use your information to comply with applicable laws, respond to legal requests, and protect the rights,
property, or safety of Bourne/William Pools, Inc., our users, or others.
a) Data Retention: Unless you request that we delete certain information, we will only retain your personal
information for as long as is necessary to fulfill the purposes for which it was collected, including for the
purposes of satisfying any legal, regulatory, accounting, or reporting requirements, as well as ongoing fraud
prevention, backup, and business continuity purposes.
b) Deleting Personal Information: Your information that you provide us is yours. You can at any time delete
the same. However, you acknowledge that we may also retain some of the information so deleted for a
reasonable period in order to comply with legal requests. You can request us to delete your information by
writing to us at [email protected].
c) User Verification: Prior to processing deletion requests, we may need to verify the identity of the user to
ensure the security of personal information.
d) Exceptions: Certain information may be exempt from deletion if retention is necessary for legal compliance,
dispute resolution, or other legitimate business purposes.
e) Effect on Services: Deleting certain information may impact the user's ability to access and use specific
services or features provided by Bourne/William Pools.
f) Backup Copies: Information may continue to exist in backup copies for a limited period after deletion. These
copies are retained for system restoration purposes and are not actively used
a) Our Employees: Information collected may be accessed by Bourne/William Pools employees based on their
job responsibilities, such as customer support. Access is restricted to those with a legitimate need for the
information, and confidentiality obligations are in place.
b) Third-Party Service Providers: We share your information with third-party service providers who perform
services on our behalf. These include payment processing, data analysis, email delivery, hosting services,
customer service, and marketing assistance. These service providers are bound by confidentiality agreements
and are only permitted to use your information as directed by us to provide the specific services.
c) Legal Compliance and Protection: We may disclose your information when required by law, regulation,
legal process, or governmental request. This includes responding to subpoenas, court orders, or other legal
proceedings.
d) Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be
transferred. Users will be notified of any such change in ownership or control of personal information.
e) With User Consent: We may share your information with third parties if you provide explicit consent for
such sharing.
f) Aggregate and Anonymized Data: Aggregated and anonymized data may be shared for analytical purposes,
providing insights into user trends and preferences without revealing personally identifiable information
Ensuring the confidentiality and integrity of user information is a top priority at Bourne/William Pools. Here's how we
handle the storage and security of the information we collect:
a) Data Storage: All personal information collected from you is stored on secure servers hosted by our trusted
data center partner, VAS Hosting, located in the Czech Republic. We ensure that appropriate measures, such
as encryption, are in place to protect your data during transfer and storage.
b) Access Controls: Access to user information is restricted within Bourne/William Pools. Only employees
with a legitimate need, such as customer support or system administrators, have access based on their job
responsibilities.
c) Employee Confidentiality: Bourne/William Pools employees are bound by confidentiality obligations and
are trained on the secure handling of user information. This includes understanding the importance of
maintaining the privacy and security of the data they may access.
d) Regular Security Audits: Bourne/William Pools conducts regular security audits and assessments to identify
and address potential vulnerabilities. This proactive approach helps maintain a robust security posture.
e) Incident Response Plan: In the event of a data security incident, Bourne/William Pools has an incident
response plan in place to promptly assess, contain, and mitigate the impact of the incident. Users will be
notified as required by applicable data protection laws.
f) Data Retention Policies: User information is retained only for as long as necessary to fulfill the purposes
outlined in the Privacy Policy or as required by applicable laws and regulations. Once the retention period
expires, data is securely deleted or anonymized.
g) Security: We employ reasonable security practices to ensure that the information is safe and secure with us.
However, no information on the internet is 100% safe, and you accept and acknowledge such risk. Also, we
will disclose the information so collected for limited purposes as mentioned in this Privacy Policy
The Site may contain links to third-party websites and online services that are not owned or controlled by us. We have no control over, and assume no responsibility for such websites and online services. Be aware when you leave the website; we suggest you read the terms and privacy policy of each third-party website, and online service that you visit
This section of the Policy supplements the other provisions of this Privacy Policy, and applies to you if you are in the
EU, the European Economic Area (EEA) or Switzerland or UK. For the purposes of GDPR, your DATA
CONTROLLER for the data collected by us to provide you with our services is:
Company Name: Bourne/William Pools, Inc.
Registered Office: 251 Little Falls Drive, Wilmington, DE 19808
ALL YOUR USER INFORMATION WILL BE COLLECTED, STORED, PROCESSED AND SHARED
STRICTLY IN ACCORDANCE, IN LINE AND FULL COMPLIANCE WITH REGULATION (EU) 2016/679
(SIMPLY CALLED “GDPR”), DIRECTIVE 2002/58/EC (SIMPLY CALLED “E-PRIVACY DIRECTIVE,
2002”) OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL, AND UK’S DATA PROTECTION
ACT 2018 (HERINAFTER COLLECTIVELY REFERRED TO AS THE “UK GDPR”).
Under applicable GDPR, you have the following rights in respect of your personal information:
● Right to obtain information: to obtain information about how and on what basis your personal information
is processed and to obtain a copy;
● Right to rectification: You have the right to have any incomplete or inaccurate information we hold about
you rectified and corrected.
● Right of Erasure: to erase your personal information in limited circumstances where (a) you believe that it
is no longer necessary for us to hold your personal information; (b) we are processing your personal
information on the basis of legitimate interests and you object to such processing, and we cannot demonstrate
an overriding legitimate ground for the processing; (c) where you have provided your personal information
to us with your consent and you wish to withdraw your consent and there is no other ground under which we
can process your personal information; and (d) where you believe the personal information we hold about
you is being unlawfully processed by us;
● Right of restriction: to restrict processing of your personal information where: (a) the accuracy of the
personal information is contested; (b) the processing is unlawful but you object to the erasure of the personal
information; (c) we no longer require the personal information for the purposes for which it was collected,
but it is required for the establishment, exercise or defense of a legal claim or (d) you have objected to us
processing your personal information based on our legitimate interests and we are considering your objection;
● Right to object: to object to decisions which are based solely on automated processing or profiling;
● Right to ask for a copy: where you have provided your personal information to us with your consent, to ask
us for a copy of this data in a structured, machine-readable format and to ask us to share (port) this data to
another data controller; or to obtain a copy of or access to safeguards under which your personal information
is transferred outside of the UK or EEA.
● Right to withdraw your consent. You have the right to withdraw your consent on using your personal data.
If you withdraw your consent, we may not be able to provide you with access to certain specific
functionalities of our services.
● Request the transfer of your Personal Data. We will provide to you, or to a third-party you have chosen,
your personal data in a structured, commonly used, machine-readable format. Please note that this right only
applies to automated information which you initially provided consent for us to use or where we used the
information to perform a contract with you.
Under certain circumstances, you may have the right to object, on grounds relating to your particular situation,
to the processing of your personal data by us and we may be required to no longer process your personal data.
Moreover, if your personal data is processed for direct marketing purposes, you have the right to object at any
time to the processing of personal data concerning you for such marketing, which includes profiling to the
extent that it is related to such direct marketing. In this case your personal data will no longer be processed for
such purposes by us.
In addition to the above, you have the right to lodge a complaint with a supervisory authority for data protection.
Please note that the right of access and the right to erasure do not constitute absolute rights and the interests of other
individuals may restrict your right of access or erase in accordance with local laws.
We will ask you for additional data to confirm your identity and for security purposes, before disclosing data requested
by you. We reserve the right to charge a fee where permitted by law. We will decline to process requests that jeopardize
the privacy of others, are extremely impractical, or would cause us to take any action that is not permissible under
applicable laws. Additionally, as permitted by applicable laws, we will retain where necessary certain personal
information for a limited period of time for record-keeping, accounting and fraud prevention purposes.
To make such requests, please contact us at [email protected].
This privacy notice section for California residents supplements the information contained in our Privacy Policy and it
applies solely to all visitors, users, and others who reside in the State of California.
“Shine the Light” and “Eraser” Laws: Residents of the State of California may request a list of all third parties to
which we have disclosed certain information during the preceding year for those third parties’ direct marketing
purposes.
California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA): The CCPA, as amended by the
CPRA, provides California residents and/or their authorized agents with specific rights regarding the collection and
processing of their personal information.
Your Right to Know: California residents have the right to request that we disclose the following information to you
about our collection and use of your personal information over the past twelve (12) months. We may ask you to provide
certain information to identify yourself so that we may compare it with our records in order to verify your request.
Upon verification, we will disclose to you:
• The categories of personal information we have collected about you.
• The categories of sources for the personal information we have collected about you.
• The specific pieces of personal information we have collected about you.
• Our business or commercial purpose for collecting or “selling” your personal information as defined by the
CCPA.
• The categories of third parties to whom we have sold or shared your personal information, if any, and the
categories of personal information that we have shared with each third-party recipient.
Your Right to Opt-Out of “Sale” or “Sharing” of Personal Information: California residents have the right to opt-
out of the “sale” or “sharing” of their personal information as defined by the CCPA by contacting us at
[email protected].
Please note that we do not knowingly “sell” the personal information of any individuals.
If and where we are “sharing” your personal information with third parties for the purposes of cross-context behavioral
advertising or profiling, you may opt-out of such sharing at any time by submitting a request at
[email protected].
Your Right to Limit Use of Sensitive Personal Information: California residents may have the right to request that
businesses limit the use of any sensitive personal information to those uses which are necessary to perform the Services
or for other specifically-enumerated business purposes under the CCPA, as amended by the CPRA. Please note that we
do not use sensitive personal information other than as necessary to perform the Services or as specifically permitted
under the CCPA.
Your Right to Delete: California residents have the right to request that we delete any of the personal information
collected from you and retained by us, subject to certain exceptions. We may ask you to provide certain information to
identify yourself so that we may compare it with our records in order to verify your request. Once your request is
verified and we have determined that we are required to delete the requested personal information in accordance with
the CCPA, we will delete, and direct our service providers to delete your personal information from their records. Your
request to delete personal information that we have collected may be denied if we conclude it is necessary for us to
retain such personal information under one or more of the exceptions listed in the CCPA.
Your Right to Correct: Under the CCPA, as amended by the CPRA, California residents have the right to request that
we correct any inaccurate personal information we maintain about you, taking into account the nature of the personal
information and the purposes for which we are processing such personal information. We will use commercially
reasonable efforts to correct such inaccurate personal information about you.
Non-Discrimination: You will not receive any discriminatory treatment by us for the exercise of your privacy rights
conferred by the CCPA.
To exercise any of your rights, please contact us at [email protected]
Under Nevada law, certain Nevada residents may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. “Personally identifiable information” includes first and last name, address, email address, phone number, social security number, or an identifier that allows a specific person to be contacted either physically or online. Please note, we do not sell your personal information to anyone.
Your data controller with respect to the personal information collected on the website is:
Company Name: Bourne/William Pools, Inc.
Registered Office: 251 Little Falls Drive, Wilmington, DE 19808
Depending upon the laws of your jurisdiction, you may be eligible for some or all the following rights in
respect of your personal information:
i. Right to obtain information: You may have a right to obtain information about how and on what basis your
personal information is processed and to obtain a copy.
ii. Right to rectification: You may have the right to have any incomplete or inaccurate information we hold
about you rectified and corrected.
iii. Right of Erasure: You may have the right to erase your personal information in limited circumstances where
(a) you believe that it is no longer necessary for us to hold your personal information; (b) we are processing
your personal information on the basis of legitimate interests and you object to such processing, and we
cannot demonstrate an overriding legitimate ground for the processing; (c) where you have provided your
personal information to us with your consent and you wish to withdraw your consent and there is no other
ground under which we can process your personal information; and (d) where you believe the personal
information we hold about you is being unlawfully processed by us.
iv. Right of restriction: You may have the right to restrict processing of your personal information where: (a)
the accuracy of the personal information is contested; (b) the processing is unlawful but you object to the
erasure of the personal information; (c) we no longer require the personal information for the purposes for
which it was collected, but it is required for the establishment, exercise or defense of a legal claim or (d) you
have objected to us processing your personal information based on our legitimate interests and we are
considering your objection.
v. Right to object: You may have the right to object to decisions which are based solely on automated
processing or profiling.
vi. Right to ask for a copy: Where you have provided your personal information to us with your consent, you
may have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to
share (port) this data to another data controller; or to obtain a copy of or access to safeguards under which
your personal information is transferred outside of your jurisdiction.
vii. Right to withdraw your consent. You may have the right to withdraw your consent on using your personal
data. If you withdraw your consent, we may not be able to provide you with access to certain specific
functionalities of our services.
viii. Request the transfer of your Personal Data. If you so have this right, we will provide to you, or to a third-
party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please
note that this right may only apply to automated information which you initially provided consent for us to
use or where we used the information to perform a contract with you.
To make such requests, please contact us at [email protected]. Please note, we reserve the right to
reject the request if you are not entitled to the right that you request to enforce.
We may access, preserve, and share your information in response to a legal request (like a search warrant, court order or subpoena/summon) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from law enforcement agencies, courts, tribunals, and government authorities. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. We also may retain information from accounts disabled for violations of our terms for at least a year to prevent repeat abuse or other violations of our terms.
Protecting children's privacy is important to us, and therefore our Site or our services are not directed to children. We do not direct the Site or our services to, nor do we knowingly collect any personal information from, such children. If you are not of majority (or above) as per the law of jurisdiction that applies to you, you are not authorized to use the website. If we learn that a child has provided personally identifiable information to us, we will use reasonable efforts to remove such information from our database. Please contact us at [email protected] if you believe we knowingly or unknowingly collected information described in this Section.
If you sign up, you will automatically start receiving promotional emails and direct mail from us. If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at [email protected].
Unless provided by the relevant statute, rules, or directives applicable to the jurisdiction in which you reside, in case of any disputes, issues, claims or controversies arising out of or in relation to your use of the Site or our services, the governing law and dispute resolution mechanism as provided in the Terms & Conditions shall apply to this Privacy Policy as well.
In the event you have any grievance regarding anything related to this Privacy Policy, Terms & Conditions, or with
any content or service of Bourne/William Pools, in that case you may freely write your concerns through your
registered email to Grievance Officer/Designated Representative to below:
● Name: Bozidar Raseta
● Email: [email protected]
● Postal: 70 West Madison Street, Suite 5750 Chicago, Illinois 60602
We may add to or change or update this Privacy Policy at any time, from time to time, entirely at our own discretion, with or without any prior written notice. You are responsible for checking this Policy periodically. Your use of the Site/services after any amendments to this Policy shall constitute your acceptance to such amendments
We welcome your comments regarding this Privacy Policy. Please write to us at [email protected].
Last updated on May 10, 2024.